Hi, I'm a senior product designer & team leader with over 15 years of experience leading design at startups, scale-ups and enterprise.

With over 5 years in team leadership roles, I’ve built and led in-house design teams at some of Australia’s most successful businesses.

I'm passionate about unravelling complex design challenges, launching impactful products, leading teams, and mentoring early-career designers.

My goal isn't just to deliver design. It's to increase the organisation's design maturity and lead a true user-centered design approach that carefully balances business goals and user goals.

Work

Stackla

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User generated content at scale

Whooshkaa

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Designing the Play-Portal and admin UI for Whooshkaa

About

With over 15 years of rich product design experience spanning high-growth startups, scale-ups, and global enterprises — I have a proven track-record of scaling and directing high-performing design teams.

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I was previously at Spotify working on Megaphone, an industry-leading podcasting platform for enterprise publishers and professional podcasters globally. As a senior product designer at Spotify, I was responsible for integrating a comprehensive set of tools into Megaphone to enable enterprise level broadcasters to publish, monetize, and grow their podcast businesses.

Before Spotify, I worked at Stackla — an Australian marketing-technology startup that was acquired by Finnish company Nosto Solutions. As Design Director at Stackla, I led all design initiatives to empower over 500 customers including Apple, Disney, McDonald’s, Toyota and more to build rich libraries of visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalized content experiences at scale.

I’ve been embedded in many product squads, solving complex problems, across two-sided marketplaces and SaaS products, at early-stage startups and global enterprises.